How to research products and run a store on marketplaces such as Amazon, Shopify and TikTok Shop.
What you will learn
Marketing foundations
Audience, offer, goals and a simple marketing plan.
Website and analytics basics
What to track and how to read it.
SEO fundamentals
Keywords, on-page optimisation and content that ranks.
Content and social media
Planning posts, formats and a posting schedule.
Google Ads and paid social
Building, budgeting and improving ad campaigns.
Email marketing
List building, consent and simple automated sequences.
Measuring results
KPIs, conversion tracking and monthly reporting.
Campaign project
Planning a complete campaign from brief to report.
How it works
Apply
Send your application and tell us which course you want.
Hear from us
We reply with course dates, format and fees.
Start learning
Work through the modules with practical exercises.
Finish a project
Complete a project you can keep and show to others.
Course dates, format and fees are confirmed when we reply to your application.
Who this course is for
- Small business owners marketing their own company
- Beginners starting a marketing career
- Team members taking on marketing alongside another role
Questions about Learn digital marketing
No. Each module includes practical exercises so you apply what you learn.
You will plan and practise campaign set-up. Real ad spend is optional and is your own decision.
Related courses and services
Design principles and tools for creating social posts, brand assets and product images.
Google Ads, paid social and content campaigns planned around your goals and budget.
Ready to start learning?
Send a short application and we'll reply with dates, format and fees.