Product research, brand set-up, listings and launch support for selling your own-brand products on Amazon.
Which selling model suits you?
Every model has trade-offs. This table is a simple starting point for our conversation, not a recommendation for your situation.
| Model | What you sell | Who holds the stock | Often suits |
|---|---|---|---|
| Private label | Your own branded product | You, usually sent into a marketplace fulfilment network | Sellers who want brand control and a product of their own |
| Wholesale | Branded products bought from authorised suppliers | You, often with marketplace fulfilment | Sellers who prefer proven brands to building their own |
| Online arbitrage | Discounted retail products resold at a higher price | You | Smaller budgets testing the market, with stock limited by what retailers have |
| Dropshipping | Products your supplier ships directly to customers | Your supplier | Low upfront cost, with less control over delivery time and quality |
Marketplace and store services
Sourcing branded stock from authorised suppliers and selling it through Fulfilment by Amazon.
Finding discounted products from online retailers that can be resold on Amazon within its selling rules.
Shop set-up, product listings and creator content, so viewers can buy without leaving TikTok.
Seller account set-up and product sourcing for Walmart Marketplace, with Walmart Fulfillment Services handling delivery.
A Shopify store connected to reliable suppliers, so you can sell online without holding stock.
Listings and supplier connections that put your products in front of eBay's large buyer base.
Etsy shop set-up with print-on-demand and production partners, run in line with Etsy's seller policies.
Amazon, Walmart, TikTok, Shopify, eBay and Etsy are trademarks of their respective owners. HKIVO is an independent company and is not affiliated with, or endorsed by, any of them.
Not sure which model to choose?
We'll talk through your budget, products and goals before you spend anything.